Boring Products, Fun Ads

The complete course for creating B2B tech ads that stand out and outperform.

World-class marketers love my workshops and content:
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Roy Naar

Fractional CMO, ex-LinkedIn
"Boring Products, Fun Ads is an amazing course. I’m only two chapters in, and I’ve already created 10 ads.
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Khushi Lunkad

Growth Lead @ Streamline
"This course is hilarious, binge worthy, and downright actionable. Shlomo makes you fall in love with ads all over again."
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Yana Hudis

Director of Product Marketing @ Riverside, ex-Fiverr
"I'm obsessed with Boring Products, Fun Ads. Honestly, this course is worth gold."
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Lewis Folkard

Conversion Copywriter
"One of the best and more immediately useful courses I've been on. Most spend the first 50% warming up and provide real value for the last little bit - Boring Products, Fun Ads is great from the get go!"
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Eddie Shleyner

Founder @ VeryGoodCopy
"Shlomo’s content is thoughtful, digestible, and generous, unselfish. It’s made with you in mind, for you. This is uncommon, and incredibly valuable. Give it your attention."
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Shachaf Rodberg

Insplorer @ Wix
"Boring Products, Fun Ads is hands down one of the best courses I’ve ever taken – packed with practical frameworks you can immediately apply."

So, most B2B ads look like this

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But your product deserves better

And I’ll show you how to create ads like these, even with zero production budget:
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Learn the exact system I’ve used for dozens of brands,
from startups to billion-dollar companies.

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33 ad recipes

Step-by-step techniques with exclusive B2B examples that will help you create great ads no matter the brief or budget.
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3.5 hours of video

60 bite-size lessons spread across 11 chapters. Packed with practical tips. Zero fluff.
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11 exercises

Complete them all, and by the end of the course you’ll have at least three polished ads, guaranteed.
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Avi Moskowitz

CEO & Co-Founder of PrettyDamnQuick
"Shlomo's creative ads and content not only grab attention but also deliver results. Highly recommend him!"
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Uri Rivner

CEO and Co-Founder, Refine Intelligence
"He's a wizard, a real pro with terrific know-how, superb execution skills and a rare ability to zoom in on what works."
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Otto Hanson

CEO & Founder @ TermScout & Screens
"He developed some of the best ads we’ve ever run on LinkedIn!"
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Matan Mostov

Director of Marketing @ Faddom
"Shlomo is a brilliant creative. I highly recommend him if you want to take your brand's ads to the next level."
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Omri Katz

CEO & Founder @ Dialogue.
"Super talented both in putting your value proposition into simple words and in strategizing on the best way for the message to resonate."
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Ayana Gisser

Head of Social Media and IL Communications @ Amdocs
"Shlomo's talk was engaging, creative, and practical. My team loved it."

Bonus: The BPFA Creative Handbook

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Infinite Inspiration: 250+ ad examples.

Toolbox: Dozens of exclusive AI prompts and free online tools.

Templates: Including my client presentation template to help you present and sell your ads.

Checklists: The ultimate static ad checklist, and many others.

Resources: Like my 50 copyright-free meme templates you can run as ads, and more.

Cheat Sheets: Including a printable one-pager with all my ad recipes.

Let’s Make ads that drive sales, not yawns.

3 hours of videos
11 exercises
Toolbox: online tools and AI prompts
Infinite inspiration (250+ ads & growing)
30-day money-back guarantee
Email support
35 ad recipes
Lifetime access, including future updates
Bonus Handbook
Certification

$497

or 3 monthly payments of $166

Secure 128-bit SSL checkout.

Ask your company to invest in your skills

If your company is spending thousands of dollars on ads, the ROI on this course will be huge.
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30-day money back guarantee

I know it’s hard to know if the course is right for you before trying it, so I want to make it a no-brainer for you. If you’re not satisfied with the course for any reason, just send me an email within thirty days of your purchase, and I’ll give you a full refund, no questions asked.

Meet your instructor
creative partner

Hey, I’m Shlomo : ) Before B2B marketing, I worked at some of Europe’s top ad agencies, writing ads for brands like Siemens, Burger King, and Michelin. Later, I became Head of Creative at Ground Up Ventures, helping dozens of startups with their content and ads. I’ve also advised and led creative workshops at Anyword, Monday.com, Amdocs, and more. Boring Products, Fun Ads captures the creative process I’ve developed over the years. To prove my system works, I created over 50 speculative ads for Zapier, Lusha, Expensify, SAP, and others. In the course, I’ll break down each step and technique. I can’t wait to see your awesome ads!
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Questions? 
Objections?

Is there support available if I need help?

I’ll answer any questions you have via email or in the comment section of the course.

What if we don’t have time and budget for creative ads?

The course focuses on low-budget static ads you can produce in-house, even if you’re a team of one and only have access to stock photos.

And sure, creative ads take more effort, but one great ad can do the work of ten. Plus, my ad recipes will help you develop ideas quickly and ensure you never get stuck.

Do I need any prior knowledge or tools?

No. You just need internet access and your beautiful brain. We’ll use some free tools like ChatGPT and Canva, but even that’s optional.

What if my boss prefers boring ads?

Convincing management to try new things isn’t always easy. But I’ll give you all the tools and arguments that have helped me sell my ideas even to the most old-fashioned CEOs. Plus, once they see the results, they’ll ask for more 🙂

Is there a completion certificate?

Yes, you’ll get a certificate once you complete the course.

Do fun ads perform?

I’ve worked with dozens of tech companies. Fun ads outperformed boring ads every time. Users even share them and talk about them during demos. Just try it, and you’ll see.

When will I see results?

Immediately. My ad recipes are simple and practical. You’ll create your first ads within 10 minutes of starting the course.

Do you offer group discounts?

Yes, if three or more people from your team are interested, email me for a 20-40% discount, depending on your team size.

What will our serious corporate clients and investors say?

Here’s a secret I discovered while working at a VC firm: Investors and corporate clients are people too. They’d rather smile than yawn. Your investors will be happy to see you stand out and connect with your audience.

What if my product isn't boring?

That’s the secret: your product isn’t boring. There’s a stigma that B2B and SaaS products are boring, but I think SaaS is way more interesting than “cool” products like soda or sneakers.

Who is this course for?

Product Marketers, Copywriters, Designers, Content Experts, Founders, Brand Experts, and anyone who wants to create awesome ads.

Is the payment secure?

Yes, all payments are processed securely through Paddle (similar to Stripe). They use the highest security standards, and I never access or store any of your payment information.

Anything else?

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"A Shlomo Genchin post is a peek into the mind of a great writer! One of a tiny handful of people I read every time."
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Harry Dry

Founder @ Marketing Examples
"His eye-opening process was concrete and replicable, and his presentation style captured everyone’s interest. We all left with solid takeaways on how to achieve winning results with ChatGPT. Highly recommend!"
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Michal Eisikowitz

Founder @ CopyTribe
"The team loved his session and it really showed the brilliance behind his creative process and amazing transparency into his writing techniques. We all walked away with new energy about what we could write (with a little help from Shlomo’s take-home guide)."
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Shoshi Davis

Content Marketing Manager at monday.com
"Shlomo Genchin’s presentation on ChatGPT at our Content Creation Conference in Berlin was exceptional. His mastery of the subject matter, exceptional communication skills, and passion for the subject left the audience spellbound. Highly recommended!"
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Mostafa Namira

Global VP @ Impactic Global GmbH
"We had been following Shlomo and devouring his resources for a while, and we knew we had to bring Shlomo out of LinkedIn, to our network in Israel — for an in-person workshop. And we’re so glad we did. Besides being a creative genius, Shlomo is the ultimate nice-guy. A pleasure to be around and to learn from. He listens deeply and explains clearly. His workshop was organized, packed with value, tools and takeaways that we have already started using. We want more!"
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Miriam Shwedel

Co-founder @ Silbo
"Shlomo covers the world of advertising and marketing in a smart, fun and very creative way! His talk combined outstanding creativity with smart strategic thinking in a very relatable way and students listened carefully to Shlomo’s unique approach."
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Sabin Georg

Managing director @ Miami Ad School Europe
"The Creative Marketer is one of the *very* few newsletters I read regularly. A must for marketers, copywriters, and creatives."
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Eden Bidani

Founder @ Cape Agency
"A force of nature when it comes to copywriting and the techniques required to be great. The team loved working with Shlomo, he is a wonderful presenter, warm and very easy to work with. The man can write."
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Rob Lough

Chief Operating Officer / Co-Founder at KidsKnowBest
"Folks, Shlomo is the real deal. His approach to copywriting is inspiring, and his output is as sharp and and smart as can be. Shlomo recently spoke to my copywriting class on his topic, ‘Creative Procrastination,’ and the way he (claims that he) procrastinates is an awesome formula for research that leads to relatable, audience-centric copywriting."
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Eric D. Nelson

Content Marketing Manager at Basis Technologies
"We were looking for a high-level speaker who could address a savvy, creative audience and provide unique value. Shlomo was the perfect address. His creativity workshop was filled with new tools and fresh perspectives, and best of all — it was actually interesting! Everyone in the room — whether business owner, educator, or creative professional — came away with usable tools they could draw upon in their work and life."
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Orit Wittenberg

Co-founder @ Silbo
"Shlomo is super down-to-earth and personable, while also being a brilliant creative mind with so much to share. The workshop was really clear and my students and myself came away with many skills that we can apply to our work!"
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Chaya Murik

Creative Director @ Kirum Studio
"He did a fantastic job in engaging the students and shared very relevant and useful insights and tools that will allow students to advance their competencies in Marketing in the specific context of Sustainability. Shlomo presented very professionally, was open to answering all questions, and left us with a great toolbox."
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Leonie Paul

Research and Teaching Assistant, Uppsala University
"Thank you for energizing the team with some brilliant but simple ways to come up with awesome ideas."
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Sudish Balan

Co-Founder and Chief Business Officer @ Tonic Worldwide
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